Too many nonprofits believe that their budgets are tight, particularly for investments expensed immediately versus over a longer term. We routinely are seeing organizations defer maintenance and skip consistently proven development upgrades, including IT, sales and marketing.
These bypassed opportunities aren’t just a missed opportunity for the organization: the investment dearth hurts the community’s recovery and job creation as well.
Part of a series: Keep in Mind, tips from the president of YoungAssociates, micro-sized nuggets to startle, energize, and boost your thinking in regard to development. If you enjoy this information and don't want to miss future articles, you can subscribe to receive our fundraising articles via email.