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Fundraising in General Taxes

Your donors are looking for tax info, are you providing it? (KIM #6)

First off, thanks to many of my clients who sent birthday greetings on June 8. I appreciate being remembered and your kindness.

Even on that day, I found time to track the report provided to the Senate Appropriations Committee On Financial Services and General Government by IRS Commissioner Douglas Shulman. One statistic that really stood out was there have been over 305 million webpage visits to the IRS website in the past year. This is up 14 percent over the prior year.

Taxpayers—and therefore your donors—are far more tax conscious than in the past. This stands out when we examine prospective client web sites, and we continue to see a paucity of tax information and far too little effort made to modify professional templates to each charity’s specific examples.

Part of a series: Keep in Mind, tips from the president of YoungAssociates, micro-sized nuggets to startle, energize, and boost your thinking in regard to development. If you enjoy this information and don’t want to miss future articles, you can subscribe to receive our fundraising articles via email.