A fundraising campaign does not exist in an equal opportunities utopia and the health of the nonprofit world depends on that. When a capital campaign is formed without outside analysis, development staff remain satisfied with their processes. Capital campaigns compared with annual funds require breakthroughs and change. With counsel as coach, campaigns focus on strategy and motivation; they foster an attitude in the staff of never being quite satisfied, never being quite happy with gift results—without a certain level of dissatisfaction, annual funds always leave money on the table.
Part of a series: Keep in Mind, tips from the president of YoungAssociates, micro-sized nuggets to startle, energize, and boost your thinking in regard to development. If you enjoy this information and don't want to miss future articles, you can subscribe to receive our fundraising articles via email.