YoungAssociates serves nonprofits in a variety of fields, including arts, history, and medicine

Fundraising in General

Is your fundraising tapping into people’s need for purpose? (KIM #10)

No matter how much we believe the world has changed, human beings want to be part of something larger than themselves.

When thinking about mission statements and program development remember that people crave moral purpose and social solidarity. At YoungAssociates, we know that if we overlook this, fundraising will falter, perhaps not at the beginning, but always after public declaration of the campaign.

Part of a series: Keep in Mind, tips from the president of YoungAssociates, micro-sized nuggets to startle, energize, and boost your thinking in regard to development. If you enjoy this information and don't want to miss future articles, you can subscribe to receive our fundraising articles via email.