YoungAssociates serves nonprofits in a variety of fields, including arts, history, and medicine

Articles on Fundraising in General

  1. Long Term Care Considerations (KIM #13)
    Currently 45 million Americans are 65 and older, but by 2050 the number will have grown to 80 million. As development officers you can only find the gift if you understand the underlying concerns of  |  Read More »
  2. Wealthy Giving More
    From time to time prospective clients ask us why our first focus always starts with Prospect, Development Wealth analysis. For us the answer is simple, you want to be sure within your entire database you  |  Read More »
  3. We Spent How Much for Halloween?
    Since Halloween I’ve been pondering a few facts about our priorities. Since 1950 UNICEF’s Trick or Treat Boxes have raised over $170,000,000. The National Retail Federation (NRF) forecast total Halloween spending—including candy, costumes, and decorations—  |  Read More »
  4. Dissatisfaction is key to success (KIM #11)
    A fundraising campaign does not exist in an equal opportunities utopia and the health of the nonprofit world depends on that. When a capital campaign is formed without outside analysis, development staff remain satisfied with  |  Read More »
  5. Is your fundraising tapping into people’s need for purpose? (KIM #10)
    No matter how much we believe the world has changed, human beings want to be part of something larger than themselves. When thinking about mission statements and program development remember that people crave moral purpose  |  Read More »